CallTrackingMetrics Integration

Target phone numbers entered into Enquire CRM to help assess your marketing efforts.

Setup

Step 1: Add fields and activity type to Enquire CRM

To see the information coming from CallTrackingMetrics, an admin will need to add a couple of fields and an activity type:

Call Campaign and Call Campaign Date fields

Click Admin on the left menu.
On the next page, click Form Builder
From the list of available forms, click either the General Information form or the Sales & Marketing Information form
The form builder page will be split into two sections, on the left side where your existing fields are, scroll to the bottom so you see the last field and the white space beneath it. On the right side, keep toggled to the Input tab and click and drag in a Text Input field and a Date Input field over to the blank space beneath the last existing field. You will see a grey area appear to let you know where you will be putting this field. Release the left mouse button. Note that you can put these fields anywhere you would like on a form.
We will need one of these fields to be called Call Campaign and the other to be called Call Campaign Date. For the Call Campaign field, click on the field you just added with the generic name of Text Field and a pop over will appear. Leave the ID/Name field as is, change the Label Text from Text Input to Call Campaign, remove the text in the Placeholder and Help Text fields, make sure the Required checkbox is unchecked and click Save. Follow the same steps for the Date Input field, but change the Label Text from Date Input to Call Campaign Date and leave the Placeholder text as is. Click Save in the upper right to commit these changes. Please note that these field names are case sensitive and must be spelled correctly. Make sure everything is spelled and capitalized properly to ensure CallTrackingMetrics information populates correctly.

Adding the Call In - Call Campaign activity type

Click Types on the left menu of the Admin section
From the types drop down, choose Activity Types
In the Name field, type Call In - Call Campaign and from the Master Type drop down, choose Call In. Click the blue + Add button. Please note, this activity type name must be spelled and capitalized properly with an Activity Master Type of Call In. This will ensure an activity is created correctly.

Step 2: Obtain your CallTrackingMetrics API Information

Setting up the CallTrackingMetrics integration with Enquire CRM requires your Access Key, Secret Key, and Account ID.

Log in to your account at https://www.calltrackingmetrics.com/
In the upper right, click Settings. Note that when clicking settings, you'll be able to find your Account ID.
Your Access Key, Secret Key (Client Secret), and Account ID will be located in the API Integrations section on the next page.

Plugins

All integrations require an Enquire team member to complete setup of the Plugins. Please reach out to your Enquire Account Manager or Support Team at support@enquiresolutions.com for further assistance.

Usage

How does CallTrackingMetrics work with Enquire CRM?

The CallTrackingMetrics integration is designed to help you best understand where your marketing efforts are most effective by matching targeted phone numbers with campaigns you have set up in CallTrackingMetrics. When entering leads with phone numbers, Enquire CRM will attempt to match phone numbers with phone numbers in your CallTrackingMetrics account and return the associated Call Campaign, Call Campaign Date and create an activity documenting the activity with a result of Contact Made if the call was answered or a result of Attempt if the call wasn't answered.

CallTrackingMetrics FAQ

I entered a phone number that should return a Call Campaign and Call Campaign Date, but nothing populated to the designated fields.

Make sure that you have correctly entered the API information obtained from CallTrackingMetrics and that each key and ID has been entered into the correct field on the Plug-in page. Sign into your CallTrackingMetrics account and verify that phone numbers are set up correctly and mapped to the correct call campaigns.

I have entered the correct API information, but the fields aren't populating and an activity isn't being created.

Check and make sure that the Call Campaign and Call Campaign Date field names are spelled and capitalized correctly. Ensure that the Call In - Call Campaign activity type is spelled and capitalized correctly and that it has a Master Type of Call In.

Prior to us setting up the CallTrackingMetrics integration, there are individuals already entered with a matching phone number, but the CallTrackingMetrics information didn't populate.

Once the CallTrackingMetrics integration is active, from that point forward Enquire CRM will begin matching phone numbers with numbers in your CallTrackingMetrics account. Due to CallTrackingMetrics' API throttling and limiting, this service will not update records prior to the integration.

I have phone numbers being captured in my CallTrackingMetrics account, but individuals aren't populating in Enquire CRM.

Our integration with CallTrackingMetrics does NOT create individuals in Enquire CRM. The integration will only match phone numbers for individuals that have been entered into Enquire CRM.

Note: If you would like to know more about the Form Builder, check out our Customizing the Form Builder article. If you would like to know more about creating and updating types in Enquire CRM, check out our Updating Dropdown Types article. If you have any questions regarding this integration or think something isn't working as it should, reach out to us at support@enquiresolutions.com.