Digital Lead Functionality

Digital Leads are individuals from integrations you have set up with Enquire, for example: A Place For Mom, Caring.com, and your community's website.

New Leads


The New Leads box on your Dashboard houses leads from your integrations. You can determine the specific integration based on the Created By column found in this box.

new_leads_box.png

Note: Leads will remain in this box until the assigned user is updated to a non-integration user. Typically users would reassign these leads to themselves or a coworker.

Lead Updates


Often times you will receive updates to existing leads in your system from these integrations and to ensure high visibility of these leads, they will be reassigned back to the integration user (ex. Caring.com Website) and placed back into the New Leads box on your dashboard.

Note: An update will not affect the New Inquiry or New Lead reports even though a new completed activity is created, the prospect is reassigned back to the integration user (ex. PlaceForMom Website) and the prospect reappears in the New Leads section.

Merge Logic


When an update is submitted to an existing individual, a duplicate will not be created. Instead the information will be combined with the existing lead. Leads are merged based on the following criteria:

  • A matching phone number or email address.
  • An Integration Id if the update is from A Place For Mom or Caring.com.

    Note: An integration id is a unique identifier automatically assigned to leads sent from A Place For Mom and Caring.com

Self Inquiries


If a self inquiry comes from A Place For Mom or another integration, often the name of the Contact and Prospect will match, but all contact information (i.e. Email and Phone numbers) will typically appear under the contact record. This does not count as a double inquiry.

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