Dynamic, System Fields
Dynamic, System fields are a great way to make the content being built in EnquireMAP more personalized and scalable. The use of adding new dynamic fields on a regular basis is recommended. For example, the table below does not include all dynamic/system fields that are offered but offers a great summary of the most commonly-used fields. For a full list of dynamic fields used throughout the platform refer to the library.
Account/ Location System Fields
|
Term |
Title |
Description |
|---|---|---|
|
%ACCOUNT.ADDRESS.ADDRESS% |
Account Street Address |
Street Address of the main office for the Account |
|
%ACCOUNT.ADDRESS.CITY% |
Account City |
City of the main office of the Account |
%ACCOUNT.ADDRESS.COUNTRY%
|
Account country name |
Account country name |
|
%ACCOUNT.ADDRESS.FULL_COUNTRY% |
Account full country name |
Account full country name |
|
%ACCOUNT.ADDRESS.FULL_PROVINCE% |
Account province/state full name |
Account province/state full name |
|
%ACCOUNT.ADDRESS.POSTAL_CODE% |
Account postal code/zip code |
Account postal code/zip code |
|
%ACCOUNT.ADDRESS.PROVINCE% |
Account province/state |
Account province/state |
|
%ACCOUNT.BUSINESS_NAME% |
Account Business Name |
Account Business Name (your company, not your prospect's company) |
|
%ACCOUNT.COMPANY_CONTACT_EMAIL.EMAIL_ADDRESS% |
Account Email Address |
Account Email Address |
|
%ACCOUNT.CONTACT_LISTS(<LIST ID>).CONTACTS_COUNT% |
Contact List Total Contact Count |
This is the total count of contacts in a given list |
|
%ACCOUNT.FACEBOOK_URL.URL% |
Account Facebook URL |
URL of the business Facebook page |
|
%ACCOUNT.GOOGLE_DIRECTIONS_URL% |
Account Google Directions URL |
Calculated google maps url based on account address and business name |
|
%ACCOUNT.GOOGLE_EMBEDDED_URL% |
Account Google Maps embedded url |
Google Maps embedded url for embedding map to the account address |
|
%ACCOUNT.GOOGLE_PLUS.URL% |
Account Google+ URL |
The business Google Plus page |
|
%ACCOUNT.PAGE_URL% |
Page Domain URL |
This is the landing page domain name URL (e.g. www2.mydomain.com) |
|
%ACCOUNT.PRIMARY_SALES_CONTACT.NAME% |
Account primary sales contact full name |
This is the account's primary sales contact full name |
|
%ACCOUNT.SOCIAL_MEDIA_TYPE(<TYPE>).URL% |
Account Social Media URL <TYPE> |
URL of the social media site with type <TYPE>for this account. E.g. <LinkedIn> |
|
%ACCOUNT.TAGLINE% |
Account Tagline |
This is the main tagline for the business. |
|
%ACCOUNT.TOLL_FREE_NUMBER.PHONE_NUMBER% |
Account Toll Free Phone Number |
The business's main toll free number |
|
%ACCOUNT.TWITTER_URL.URL% |
Account Twitter URL |
This is the Business Twitter account URL |
|
%ACCOUNT.WEBSITE.URL% |
Account Business Website URL |
Your Account's Corporate Website URL |
|
%ACCOUNT.WEBSITE_TYPE(<TYPE>).URL% |
URL of the website with specific type |
URL of the website with type <type> for this account |
Brand System Fields
|
Term |
Title |
Description |
|---|---|---|
|
%BRAND.BACKGROUND_COLOR% |
Background Color |
The brand css background color for the specified brand/theme |
|
%BRAND.BANNER_GRADIENT_VALUE% |
Brand Banner Gradient Value |
Gradient of the banner |
|
%BRAND.BASE_FONT_COLOR% |
Brand Base Font Color |
This is the color used for the default text color |
|
%BRAND.BOXED_BACKGROUND_COLOR% |
Brand Boxed Background Color |
Background Color of the box in a boxed layout |
|
%BRAND.BRAND_ACCENT_COLOR% |
Brand Gradient 2 color |
Gradient 2 color |
|
%BRAND.BRAND_COLOR% |
Brand Gradient Start Color |
The brand css color. Used on Banner/Button/headers/dressings |
|
%BRAND.BRAND_TEXT_COLOR% |
Brand Text Color |
Banner/Button/headers/dressing font color |
|
%BRAND.EMAIL_HEADER.URL% |
Brand Email Header Image URL |
This is the URL for the brand/theme Email Header Image |
|
%BRAND.FAVICON.URL% |
Brand Favicon URL |
This is the URL for the Favicon URL |
|
%BRAND.FONT_FAMILY% |
Brand Font Family |
The font family for the brand/theme |
|
%BRAND.FOOTER_BACKGROUND_COLOR% |
Brand Footer Background color |
|
|
%BRAND.FOOTER_GRADIENT_TYPE% |
Brand Footer Gradient Type |
|
|
%BRAND.FOOTER_GRADIENT_VALUE% |
Brand Footer Gradient Value |
Gradient of the footer |
|
%BRAND.FOOTER_TEXT_COLOR% |
Brand Footer Text Color |
Footer Text Color |
|
%BRAND.GRADIENT_TYPE% |
Brand Banner Gradient Type |
|
|
%BRAND.HEADER_FONT_FAMILY% |
Brand Header Font Family |
|
|
%BRAND.LINK_HOVER_COLOR% |
Brand Link Hover Color |
|
|
%BRAND.LOGO.URL% |
Brand Logo Image URL |
The image url for the brand logo |
|
%BRAND.PHONE.PHONE_NUMBER% |
Brand Phone Number |
The account number associated with this brand |
|
%BRAND.TAGLINE% |
Brand Tagline |
The tagline for the brand |
|
%BRAND.TEXT_ACCENT_COLOR% |
Brand Heading Color |
|
|
%BRAND.URL% |
Brand specific url |
Brand specific url |
Contact System Fields
|
Term |
Title |
Description |
|---|---|---|
|
%CONTACT.FIRST_NAME% |
First Name |
Contact first name |
|
%CONTACT.LAST_NAME% |
Last Name |
Contact last name |
|
%CONTACT.NAME% |
Contact Full Name |
Contacts First and Last Name |
|
%CONTACT.TWITTER_HANDLE% |
Twitter Handle |
Contact twitter handle (@username) |
|
%CONTACT.LEAD_SCORE.SCORE% |
Lead Score |
Contact lead score value (0-100) |
|
%CONTACT.EDIT_LINK% |
EnquireMAP Contact URL |
Direct link to access the contact data in EnquireMAP. |
|
%CONTACT.ACCOUNT.BUSINESS_NAME% |
Contact Employer |
Contact employer company name |
|
%CONTACT.ACCOUNT.CUSTOM_FIELDS(<FIELD_NAME>).FORMATTED_VALUE% |
Account Custom Field Value |
Account Custom Field Value |
|
%CONTACT.ADDRESS.ADDRESS% |
Contact Street Address |
Contact Street Address |
|
%CONTACT.ADDRESS.CITY% |
Contact City |
Contact City |
|
%CONTACT.ADDRESS.COUNTRY% |
Contact country code |
Contact country code |
|
%CONTACT.ADDRESS.FULL_COUNTRY% |
Contact full country name |
Contact full country name |
|
%CONTACT.ADDRESS.FULL_PROVINCE% |
Contact province/state full name |
Contact province/state full name |
|
%CONTACT.ADDRESS.POSTAL_CODE% |
Contact postal code/zip code |
Contact postal code/zip code |
|
%CONTACT.ADDRESS.PROVINCE% |
Contact province/state code |
Contact province/state code |
|
%CONTACT.CLAIM_LINK% |
Lead Claim Link |
Link to claim this contact as a lead |
|
%CONTACT.CLAIMED_BY.EMAIL.EMAIL_ADDRESS% |
Contact Manager's Email Address |
|
|
%CONTACT.CLAIMED_BY.NAME% |
Contact Manager Name |
This is the contact manager's name |
|
%CONTACT.CONTACT_DETAIL.CONTACT_SOURCE_DESCRIPTION% |
Contact Introduction - source description |
Contact Introduction - source description |
|
%CONTACT.CONTACT_DETAIL.CONTACT_SOURCE_NAME% |
Contact Introduction - source name |
Contact Introduction - source name |
|
%CONTACT.CONTACT_DETAIL.FIRST_VISIT_MEDIUM% |
Contact first visit medium |
Contact first visit medium |
|
%CONTACT.CONTACT_DETAIL.FIRST_VISIT_SOURCE% |
Contact first visit source |
Contact first visit source |
|
%CONTACT.CONTACT_DETAIL.INTRODUCED_DATE% |
Contact Introduction - introduction date |
Contact Introduction - introduction date |
|
%CONTACT.CONTACT_DETAIL.INTRODUCTION_URL% |
Contact Introduction - introduction url |
Contact Introduction - introduction url |
|
%CONTACT.CONTACT_DETAIL.KEYWORDS% |
Contact Introduction - keywords |
Contact Introduction - keywords |
|
%CONTACT.CONTACT_DETAIL.MEDIUM% |
First conversion medium |
First conversion medium |
|
%CONTACT.CONTACT_DETAIL.REFERRER% |
Contact Introduction - referrer |
Contact Introduction - referrer |
|
%CONTACT.CONTACT_DETAIL.SOURCE% |
First conversion source |
First conversion source |
|
%CONTACT.CUSTOM_FIELDS(<FIELD_NAME>).FORMATTED_VALUE% |
Contact Custom Field Value |
Contact Custom Field Value |
|
%CONTACT.EMAIL.EMAIL_ADDRESS% |
Contact Email Address |
Contact email address |
|
%CONTACT.LAST_SESSION% |
Last Web Session |
The last web session for this contact |
|
%CONTACT.LEAD_REJECTIONS.ALL% |
Lead Rejection Reasons |
A list of all reasons for the contact to be rejected as a lead |
|
%CONTACT.NAMED_DATES(<NAME>).DATE% |
Special Date for a contact with the name provided |
Special Date for a contact with the name provided |
|
%CONTACT.PHONE.PHONE_NUMBER% |
Contact Phone Number |
The phone number associated with a prospect |
|
%CONTACT.REJECT_LINK% |
Lead Reject Claim |
Link to reject this contact as a lead |
|
%CONTACT.RELATED(<RELATION>).EMAIL.EMAIL_ADDRESS% |
Email address of contact's <relation> |
Email address of contact's <relation> |
|
%CONTACT.RELATED(<RELATION>).FIRST_NAME% |
First name of contact's <relation> |
First name of contact's <relation> |
|
%CONTACT.RELATED(<RELATION>).LAST_NAME% |
Last name of contact's <relation> |
Last name of contact's <relation> |
|
%CONTACT.RELATED_DOB% |
The related person's dob (only applies if you've queried on a related contacts attributes |
won't handle twins) |
|
%CONTACT.RELATED_FIRST_NAME% |
The related person's first name (only applies if you've queried on a related contacts attributes |
won't handle twins) |
|
%CONTACT.RELATED_LAST_NAME% |
The related person's last name (only applies if you've queried on a related contacts attributes |
won't handle twins) |
|
%CONTACT.RELATED_NEXT_BIRTHDAY% |
The related person's next birthday (only applies if you've queried on a related contacts attributes |
won't handle twins) |
Contact History System Fields
|
Term |
Title |
Description |
|---|---|---|
|
%CONTACT_HISTORY.ASSET_DOWNLOAD.CONTENT_ASSET.ASSET_FILE_NAME% |
Protected Asset Filename |
This is the name of the file that is being protected |
|
%CONTACT_HISTORY.ASSET_DOWNLOAD.CONTENT_ASSET.NAME% |
Protected Asset Name |
This is the name given to a protected asset |
|
%CONTACT_HISTORY.CALL_CATEGORIES% |
CallForensics Call Categories |
This is used in Lead Distribution. This will list all of the categories that were represented in the call. |
|
%CONTACT_HISTORY.CALL_KEYWORDS% |
CallForensics Call Keyword List |
This is a list of all of the keywords that appear in a call and the number of times the keyword appears |
|
%CONTACT_HISTORY.COMMENTS% |
|
Submitted Form Comments,The comments field for this contact history item (submitted form comments email log html body chat transcript) |
|
%CONTACT_HISTORY.CREATED_AT% |
Contact History Timestamp |
Timestamp for when the contact history element was entered |
|
%CONTACT_HISTORY.HISTORY_TYPE% |
Contact History Type |
History type for this contact history element (form submit, email log, link click, etc.) |
|
%CONTACT_HISTORY.IP_ORGANIZATION.TIMEZONE% |
GEOIP Timezone of the current contact history item |
GEOIP Timezone of the current contact history item |
|
%CONTACT_HISTORY.MEDIUM% |
Contact History Medium |
The UTM_Medium for a referring URL for the current contact history |
|
%CONTACT_HISTORY.SOURCE% |
Contact History Source |
The utm_source for a referring URL for the current conversion |
|
%CONTACT_HISTORY.WEBINAR_ATTENDEE.RESULTS% |
Webinar Attendance Results |
Gives results such as: Attended for 108 seconds |
|
%CONTACT_HISTORY.WEBINAR_ATTENDEE.WEBINAR_ANSWERS.ALL% |
Webinar Poll Answers |
Webinar poll answers for the webinar that was attended |
Date System Fields
|
Term |
Title |
Description |
|---|---|---|
|
%CURRENT_MONTH% |
Current Month |
The month when this is executed |
|
%CURRENT_YEAR% |
Current year |
Current 4 digit year |
|
%TODAY_DATE% |
Today - Date |
Today as a date (2013-05-15) |
|
%TODAY_DATE% |
Today's date |
This is today as a date |
|
%TODAY_DATETIME% |
Today - Date Time |
Today as a date with time (2013-05-15 15:46:35) |
Static Link System Fields
|
Term |
Title |
Description |
|---|---|---|
|
%STATIC_CALL_RECORDING_BUTTON% |
Listen to Call Recording |
Listen to the recording of the current call if available |
|
%STATIC_FACEBOOK_LINK% |
Facebook URL Link for account's facebook page |
HTML and text |
|
%STATIC_LINKEDIN_LINK% |
LinkedIn URL |
Link for account's linkedin page HTML and text |
|
%STATIC_OPT_IN_LINK% |
Opt In Link for a contact |
If this link is clicked the user's Opt-in status will be set to true. EnquireMAP displays a confirmation page for the person clicking the link. |
|
%STATIC_PINTEREST_LINK% |
Pinterest URL |
Link for account's pinterest page HTML and text |
|
%STATIC_SOCIAL_MEDIA_GREY_LINKS% |
Grey Social Media Icons |
Grey Social Media Icons |
|
%STATIC_SOCIAL_MEDIA_LINKS% |
Social Media Links |
Links for all account's social media pagesHTML and text |
|
%STATIC_TWITTER_LINK% |
Twitter URL |
Link for account's twitter pageHTML and text |
|
%STATIC_VIEW_IN_BROWSER_LINK% |
View this email in a browser link |
View this email in a browser link |
|
%STATIC_WEBINAR_JOIN_URL% |
Contact specific webinar join url |
|
Submitted Form System Fields
|
Term |
Title |
Description |
|---|---|---|
|
%SUBMITTED_FORM.ACCESS_URL% |
Protected Asset URL |
URL the user was trying to access when filling out the form |
|
%SUBMITTED_FORM.CLEAN_ACCESS_URL% |
Protected Asset URL - cleaned |
URL the user was trying to access when filling out the form cleaned of campaign parameters |
|
%SUBMITTED_FORM.CLEAN_RELATED_VISITS% |
Related Page Visits - cleaned |
Page visits related to the form submit cleaned of campaign parameters |
|
%SUBMITTED_FORM.CLEAN_SUBMITTED_FROM_URL% |
Form Submit URL - Cleaned |
URL form was submitted from with campaign parameters cleaned |
|
%SUBMITTED_FORM.COMMENTS% |
Submitted Comments |
Comment field from the form (if there was one) |
|
%SUBMITTED_FORM.COMMENTS_SHORT% |
Text field comments |
Text field comments |
|
%SUBMITTED_FORM.CREATED_AT% |
Submit Timestamp |
Timestamp the form was submitted at |
|
%SUBMITTED_FORM.EMAIL_ADDRESS% |
Submitted Email Address |
Email address field from the form (if there was one) |
|
%SUBMITTED_FORM.FIELDS_WITH_VALUES.ALL% |
Submitted Field-Value pairs |
A list of all fields submitted in a form and the value submitted where the value is present |
|
%SUBMITTED_FORM.ORDERED_SUBMITTED_VALUES% |
Submitted Values |
An ordered list of all submitted form fields |
|
%SUBMITTED_FORM.PAGE_NAME% |
Page name for this form submit |
The name of the page that the form was submitted from |
|
%SUBMITTED_FORM.PHONE_NUMBER% |
Submitted Phone Number |
Phone number field from the form (if there was one) |
|
%SUBMITTED_FORM.RELATED_VISITS% |
Related Page Visits |
Page visits related to the form submit |
|
%SUBMITTED_FORM.SELECTED_OPTION% |
Submitted Radio Button Selections |
Selected radio option(s) if there are any |
|
%SUBMITTED_FORM.SUBMITTED_FIELDS(<FORM_FIELD_NAME>)% |
The value of the named form field |
The value of the named form field |
|
%SUBMITTED_FORM.SUBMITTED_FIELDS_INLINE(<FORM_FIELD_NAME>)% |
The value of the named form field displayed inline |
The value of the named form field displayed inline |
|
%SUBMITTED_FORM.SUBMITTED_FORM_FIELDS.ALL% |
All Form Fields |
A list of all fields submitted in a form and the value submitted |
|
%SUBMITTED_FORM.SUBMITTED_FROM_URL% |
Form Submit URL |
URL form was submitted from |
Campaign System Fields
|
Term |
Title |
Description |
|---|---|---|
|
%CAMPAIGN.CTA(<NAME>).URL% |
CTA URL |
The published URL for the named CTA page |
|
%CAMPAIGN.WEBINAR.DESCRIPTION% |
Webinar Description |
Description of the campaign webinar |
|
%CAMPAIGN.WEBINAR.LENGTH% |
Webinar Length |
Length in minutes of the campaign webinar |
|
%CAMPAIGN.WEBINAR.NAME% |
Webinar Name |
Name of the campaign webinar |
|
%CAMPAIGN.WEBINAR.RESULTS% |
Webinar Results |
Results for the campaign webinar |
|
%CAMPAIGN.WEBINAR.START_TIME% |
Webinar Start Date-Time |
Start date time of the campaign webinar |
Email History System Fields
Term
|
Title |
Description |
|---|---|---|
|
%LAST_HISTORY.EMAIL_LOG.EMAIL_LINK_CLICKS.ALL% |
Last Email Link Clicks |
Timestamps and urls for all email link clicks on the last email sent to the prospect in the workflow |
|
%LAST_HISTORY.EMAIL_LOG.EMAIL_OPENS.ALL% |
Email Open Timestamps |
Timestamps for all email opens on the last email sent to the prospect in the workflow |
Email Report System Fields
|
Term |
Title |
Description |
|---|---|---|
|
%REPORT_END_DATE% |
Report End Date |
This is the reports end date |
|
%REPORT_END_MONTH% |
Report End Month |
This is the reports end month of the date range |
|
%REPORT_START_DATE% |
Report Start Date |
This is the reports start date |
|
%REPORT_START_MONTH% |
Report Start Month |
For reports, this is the starting month of the report date range |