How to Use ValueTrack Parameters in Enquire MAP
If using Google AdWords,there is an advantage of using ValueTrack parameters to pass extra data to Enquire MAP to assist in reporting and tracking.
Set up or edit a tacking template with ValueTrack parameters at the account level in Google AdWords
-
Click Settings in the left hand menu.
-
Click Account Settings.
-
Click Tracking.
New Adwords:
- Next to Tracking template, click Blank Field.
Enter
{lpurl}
, a question mark ?, and any ValueTrack parameters selected to use, separated by ampersands &s.See the following example to use: {lpurl}?device={device}&keyword={keyword}&placement={placement}&adgroup={adgroupid}&campaign={campaignid}
where
Campaign label: campaign
Placement label: placement
AdGroup label: adgroup
Keyword label: keyword
Device label: device
- Click Save.
The label above refers to the kywd, and Google will replace the parameter placeholder {keyword}
with the keyword data related to the AdClick.
In Enquire MAP, the labels of some of the more commonly used parameters can be customized. When setting up the labels in Enquire MAP, it will capture and store the data in the parameter for the visitor. This data is used in reporting and can be accessed via dynamic fields in emails.
To configure the custom ValueTrack parameters in Enquire MAP, go to Administration then Account Settings to find Google Integration to fill in the custom labels.
For the example:
{lpurl}?&device={device}&keyword={keyword}&placement={placement}&adgroup={adgroupid}&campaign={campaignid}
where
Campaign label: campaign
Placement label: placement
AdGroup label: adgroup
Keyword label: keyword
Device label: device
Note: Enquire MAP provides access to the data using the following dynamic fields in in emails and landing pages:
- %CONTACT_HISTORY.VALUETRACK_CAMPAIGN%
- %CONTACT_HISTORY.VALUETRACK_ADGROUP%
- %CONTACT_HISTORY.VALUETRACK_DEVICE%
- %CONTACT_HISTORY.VALUETRACK_PLACEMENT%
- %CONTACT_HISTORY.VALUETRACK_KEYWORDS%
Please reach out to the dedicated Enquire Account Manager or Enquire MAP Support team for further assistance.