Setting Up Granular Unsubscribes/Subscribes in Enquire MAP
A granular unsubscribe system effectively unsubscribes contacts from a specific campaign or marketing initiative. The User may set up a granular unsubscribe/ subscribe system by moving contacts who choose an unsubscribe option on a form into a suppression list.
Please note: This method does NOT unsubscribe contacts from the database. Instead, contacts are removed from a campaign (or marketing initiative) of chosen by the User by adding the contacts into their campaign suppression list.
What is a suppression list?
As with any other, a suppression list is a contact list used as a list of people to no longer contact. The suppression list is added to the campaigns to effectively stop communication with them for a specific campaign.
A suppression list itself is added to the campaign initially on the overview tab.
As contacts submit the form with the unsubscribe option, they are added to this list immediately by the autoresponder. This effectively stops communication with the contact for the specific campaign the form is associated with.
This method may be useful in situations where the User would like to give contacts the option of unsubscribing from a specific marketing effort only. Below, we will set up a granular unsubscribe method for a newsletter campaign by submitting a form.
- Select an Unsubscribe Template from the many unsubscribe templates set up in the account under Navigate to Assets > Page Template Library. Choose an unsubscribe page template and publish it. Also, create the landing page from scratch along with a form.
Edit the Form Autoresponder. As these templates have forms on them already, simply navigate to the form by selecting the edit icon within the opened landing page builder after selecting a template.
- Once inside the form builder, navigate to the Autoresponder and use an 'Add To List' action to add contacts who submit this form into a static contact list you have created to use as a suppression list. Please Note: Setting up a dynamic list in your database is helpful and will look for this form submit. The result would be the same as this autoresponder set up. If setting up a dynamic list, skip this step and create a dynamic contact list instead.
Add the Suppression List to the Campaign. Now that we have created a list and defined it within the autoresponder, we can add the list to our campaign overview:
Now, when creating an email for the campaign, the option to link to the published page URL with the form created is there. Upon submission, the contact will be added to the suppression list, and removed from communication for the campaign.
Example email within the email builder:
Example linked to landing page:
Please reach out to the dedicated Enquire Account Manager or Enquire MAP Support team for further assistance.