Using Campaign Variables in Enquire MAP
Extended posts regarding dynamic fields and campaign variables:
- How do I send a campaign from a contact manager if one is assigned? Using dynamic fields, simply set up the email defaults as coming from the contact manager if one exists, or fall through to the defaults
- Default from name: %CONTACT.CLAIMED_BY.NAME[My Business Name]%
- Default from address: %CONTACT.CLAIMED_BY.EMAIL.EMAIL_ADDRESS[firstname.lastname@example.org]%
Campaign Variables are only available in Corporate Marketer packages or within the agency portal
Campaign Variables are used exactly like Dynamic Fields, the difference being that custom rich content can be pulled out of a campaign and into a variable. If doing one type of campaign over and over, with a few blocks of content being the only change from one campaign to another, extract the content into a Campaign Variable.
Campaign Variables are defined in the campaign interface under the 'Variables' tab:
The basic format of referencing a Campaign Variable is %CAMPAIGN.TOKENS(VARIABLE_NAME).VALUE%
The Campaign Variables are typically accessible via a content block editor by clicking on the tag icon.
As an example, consider a webinar campaign. there are minimal to no changes from webinar to webinar. Therefore, simply pull out the variable data into a campaign variable to include:
- presenter bio
- date of the webinar
- all other items to be extracted into Campaign Variables.
The date variable %CAMPAIGN.EVENT_DATE% can be used to auto-redirect the registration page to a View the Recording Page by using Campaign Variables. In the example above, %CAMPAIGN.EVENT_DATE% + 0.5.days was used for the redirect date. (Please Note: similar to Dynamic Fields, that date math can be used.)
The format for date math is
%CAMPAIGN.TOKENS(SOMEDATE).VALUE% + 3.days
%CAMPAIGN.TOKENS(SOMEDATE).VALUE% - 1.week
The form is %VARIABLE% [+-] [0-9].[days|weeks|months|years] where the date format of the Campaign Variable is dd/mm/yyyy ... with time dd/mm/yyyy hh:mm:ss (24 hour clock)
Campaign Landing pages can be reference by using this format NAME_NAME2_NAME3. The landing page named Register For Webcast is referenced in the example above as REGISTER_FOR_WEBCAST. This does not work well if the User names all of the pages the same in a campaign. Thus the page is reference by %CAMPAIGN.CTA(REGISTER_FOR_WEBCAST).URL%
Please reach out to the dedicated Enquire Account Manager or Enquire MAP Support team for further assistance.