Utilizing Google Adwords: Confirmation Code, Conversions

Utilizing Google Adwords: Confirmation Code, Conversions


The Google Adwords Confirmation Code is in the header of the LP and why the Adwords conversions are not registering

Google recommends that the tracking code does not need to be inside the tags of a web page as it will reduce making errors. If  the tracking code is inside the footer, Google explains that some browsers will not execute the JavaScript. Clearly, all browsers execute the JavaScript inside the header block as this is where Users typically place the Google Analytics code.

So, why not place the AdWords tracking code in the header? On most websites, the header is replicated on every page. Google does not recommend putting it in the header as this could may cause errors. Only the conversion code can be placed on the confirmation page which remains the safest place for the code to reside as it is unique to execute.

Having the tracking code located in the header is rarely and issue for the Confirmation Pages. Why? No pages share headers with any other pages, so the code can go anywhere it will be executed including the header. The script block is in the header. 


Please reach out to the dedicated Enquire Account Manager or Enquire MAP Support team for further assistance.


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