Retargeting Customer Lists in Enquire MAP
Enquire MAP offers powerful contact list rules to precisely target personas, users who are interested in a particular product or service, users who are in similar purchase stages, and more. Now that the team has their perfect target list, the ability to target them on other platforms exists!
In the Contact List area, the User can publish audiences to:
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Facebook Custom Audience
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Google Ads Customer Match
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Adroll Custom Audience
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El Toro
Retargeting as Facebook Custom Audience
First, Integrate Enquire MAP with Facebook
Facebook Custom Audience is an easily used target in Facebook
Please Note: A minimal of 20 contacts in the list is required before Facebook will enable the User to serve ads to this list.
Retargeting Using Google Customer Match
First, Integrate Google Ads Conversions with Enquire MAP
Google customer match enables the retargeting users on Search, Shopping, Gmail, and YouTube. Enquire MAP uses the Google Ads (AdWords) API to manage the Customer Match audiences.
Please Note: A minimal of $50,000 USD total lifetime spend is required, a 90-days history, and a good history of policy compliance in the Google Ads account to use Customer Match. There are some requirements on how to collect customer data.
Requirements for Google Customer Match
Adroll Custom Audience
First, Integrate Adroll with Enquire MAP
Enquire MAP's API integration with Adroll makes it easy to manage dynamic custom audiences. Adroll enables the user to advertise on many platforms at once.
Please Note: A minimal of 100 contacts in the list is required before Adroll enables the User to serve ads to this list.
El Toro
First, Integrate El Toro with ActiveDEMAND first.
El Toro combines IP-based targeting with ActiveDEMAND sourced audiences to enable extremely precise targeting.