Why is the Preview Data/Image Not Showing When Posting Enquire MAP Landing Pages to Social Media?
When posting to Social Media, you may see incorrect or no preview data/ images. Facebook and LinkedIn automatically generate the title, description, and image URL for your link posts based off of meta properties embedded within your website's code.
If these attributes are not set, Facebook will guess which image, title, etc. to use, which may lead to undesirable results. However, you can use meta tags to manually specify which of these attributes will be used for a link to your site, and you must insert custom meta tags in the HTML code of your site.
Examples of Standard Social Media Tags
Page Title. Maximum length 60-70 characters</title>
<meta name="description" content="Page description. No longer than 155 characters." />
<!-- Twitter Card data -->
<meta name="twitter:card" content="summary">
<meta name="twitter:site" content="@publisher_handle">
<meta name="twitter:title" content="Page Title">
<meta name="twitter:description" content="Page description less than 200 characters">
<meta name="twitter:creator" content="@author_handle">
<-- Twitter Summary card images must be at least 120x120px -->
<meta name="twitter:image" content="http://www.example.com/image.jpg">
<!-- Open Graph data -->
<meta property="og:title" content="Title Here" />
<meta property="og:type" content="article" />
<meta property="og:url" content="http://www.example.com/" />
<meta property="og:image" content="http://example.com/image.jpg" />
<meta property="og:description" content="Description Here" />
<meta property="og:site_name" content="Site Name, i.e. Moz" />
<meta property="fb:admins" content="Facebook numeric ID" />
Please Note: These meta tags can be inserted in the Head Script Tag of your landing page:
- Facebook's article explaining link customization: Facebook Link Customization
- Facebook has a debugger to test your link posts: Facebook Sharing Debugger
- LinkedIn's article on sharing urls: Making Your Website Shareable on LinkedIn
- LinkedIn has an inspector to test your link posts: LinkedIn Post Inspector
Please reach out to the dedicated Enquire Account Manager or Enquire MAP Support team for further assistance.