Integrating Bing Ads with Enquire MAP
Bing is a web search engine owned and operated by Microsoft. The service has its origins in Microsoft's previous search engines: MSN Search, Windows Live Search and later Live Search. Bing provides a variety of search services, including web, video, image and map search products. It is a crucial driver of business for many agencies and businesses alike. This article describes how to synchronize data between Bing Ads and Enquire MAP.
Sending tracking data from Bing Ads to Enquire MAP
If you want tracking data from what campaign, ad group, and keyword drove a user to your website, you can use a tracking template to send that data to Enquire MAP. This is the same step you'll need to take with Google Ads, so you may want to do both at the same time. Inside Bing, go to "Shared Library"->"Account Level Options" and add this text to your tracking template.
Account Level options
Next, login to Enquire MAP, navigate to Administration->Account Settings->Integrations then set your ValueTrack Parameter Labels as per below:
Getting Conversions from Enquire MAP back to Bing Ads
Getting conversion data from Enquire MAP back into Bing Ads is required if you’re using CPA based bidding or conversion optimizer and it also helps assign wins to the campaign, ad group, or keyword that drove the conversion. There are several ways of making this connection:
- Fire the Bing UET tags from Google Tag Manager, detect and fire UET events from Google Tag Manager, set event as goal in Bing Ads
- Fire the Bing UET tag from your website CMS, fire the event tag from the form submission confirmation script area in Enquire MAP, set event as conversion goal in Bing Ads
If you opt to fire the conversion code from inside the Enquire MAP form, here's where you add the event script:
Please reach out to the dedicated Enquire Account Manager or Enquire MAP Support team for further assistance.