Integrating Enquire MAP with the Company Website (Adding the tracking script)
Integrating the Company marketing automation platform and the main website derives advanced analysis of visitors & conversions that Google Analytics cannot provide. It also grants the Community website special powers: like dynamic number insertion, dynamic content, popups, and more. There are several ways to connect Enquire MAP and the Community website.
Enquire MAP WordPress Plugin
Google Tag Manager (GTM)
For most websites on WordPress, we recommend using the WordPress plugin as it:
- Auto-inserts the code on all pages/posts
Makes it easy to add forms, dynamic content, and popups to pages, with the option to use theme CSS for the form/dynamic content
Please Note: More information available at Installing the WordPress Plugin for Enquire MAP
Google Tag Manager
For websites that are not on WordPress and already have a Google Tag Manager (GTM) account, Enquire recommends using GTM to integrate.
For websites that are not using WordPress and are not using GTM, Enquire recommends installing the code directly on the site. This is typically done in a heading template file so that the User can do it once and does not have to copy and paste the script for every single page. The script should be located right before the closing tag.
Please see the article on how to set up the tracking script directly in the website Setting up the Tracking Script for the Community Website in Enquire MAP
Please reach out to the dedicated Enquire Account Manager or Enquire MAP Support team for further assistance.