How to Track GDPR Cookie Policy Acceptance Using Enquire MAP

How to Track GDPR Cookie Policy Acceptance Using Enquire MAP

The (GDPR) General Data Protection Regulation 2016/679 is a regulation in EU law on data protection and privacy in the European Union and the European Economic Area. It also addresses the transfer of personal data outside the EU and EEA areas.

As per GDPR, people need to know how and why the Company is tracking their website visitors. Enquire MAP has a fully auditable solution for tracking acceptance of the tracking policies. As Enquire MAP tracks individuals throughout their journey, acceptance of the cookie policy is a very important event to capture and report on if under audit scrutiny.  

Enquire MAP has three elements to help with this process:

1. Popups
2. Cookie accept history capture
3. Full visit history on any visitor

Using the Enquire MAP Template 

1. Create a new Popup by navigating to Assets > Popups                                                                                      
2. Click +NEW POPUP                                                                                                                                           

Create a Custom Style of Popup

1. Create a popup in the style of choice.
2. Consider using GEO-IP country targeting to restrict the popup appearance to those countries under the GDPR.                                                                                                                                                                   

3. Set the Close conditions for the Popup to be Close on Form Submit

   

4. Edit the form on the Popup. Remove all fields except the submit button (this will be the accept condition). 

5. Add a Hidden field ID element to the form                                                   

6. In the Auto Responder tab, set the standard field Cookie Accepted.                                                                     
7. When the Cookie Accepted standard field is set, it will create a Cookie Accepted history item on the prospect's timeline. 
8. Set the confirmation then set the confirmation action to be 'in place message'  Please Note: No need to worry about the message, as it will never be seen. 

Adding a 'I do not accept' button

As part of the GDPR, we suggest taking an extra step to remove the contact from the DB if they chose not accept.

1. Simply add another form to the Popup then remove all fields on the form. Next, add a hidden contact ID to the form. Consider formatting the button as a link (underline text and button bg is the same as the form.

2. In the Auto Responder, insert a Forget Contact action. This will push the contact into the forget me audit table. 

Please reach out to the dedicated Enquire Account Manager or Enquire MAP Support team for further assistance.