Setting up Call/ Form Goals in Google Analytics
Enquire MAP Call Tracking is integrated directly with Google Analytics. If the User has Google Analytics set up in Enquire MAP, every call received via a Dynamic Number Insertion pool, if matched, will post an event to Google Analytics. This article will show how to set up Call Goals in Google Analytics.
As Enquire MAP posts both phone call events to Google Analytics and form submit events to Google Analytics, for effective ad word conversion tracking it is a good idea to set up event goals in Google Analytics.
Setting up the goals for Phone calls
The following steps are similar for form submits.
- Log into the Google Analytics account.
- If the User has multiple Google Analytics accounts that they are monitoring, select the account that is integrated with Enquire MAP.
- Click the Admin Tab.
- Choose the Account and Property the User will be creating goals for.
Click the Goals URL.
Click New Goal.
Choose Custom. Click Next Step.
In the Goal Description, put Phone Call, click Next Step.
In the Goal Details section, enter Phone. The User can choose Yes or No for the Use the Event value as the value for the conversion.
Click Create Goal.
Please reach out to the dedicated Enquire Account Manager or Enquire MAP Support team for further assistance.