Creating a List of People Who Haven't Opened Emails in Over 6 months in Enquire MAP?
Marketers not only want to asses how successful their Email Marketing efforts are, but also, focus on and identify those who haven't opened any emails during a selected period of time.
- Create a List or a Segment of such people. Go to Contacts > Contact Lists > NEW AUDIENCE.
You can have a Dynamic or a Static list depending on how you are going to use the list in future. Static lists - snapshots of the contacts who meet a set criteria at the point when the list is saved. They do not update automatically. New contacts who meet the criteria will not be added to the list. Contacts can be manually added and removed from static lists.
Dynamic List - combines the power and flexibility that a fragment would have with contribution capabilities. The dynamic list performs a query in the content server, displays the files that match that query, and allows contributors to modify those files, even add new ones.
- Click Add Contacts and set the Filters in the new list. A sample query to use to filter people who haven't opened up emails for more than 6 months:
Please reach out to the dedicated Enquire Account Manager or Enquire MAP Support team for further assistance.