Preview Text in Emails and its Functionality in Enquire MAP
Preview text is referred to as a snippet of text that is typically displayed near the subject line of an email depending on the email client (i.e. MS Outlook, Gmail, iPhone, etc.). The purpose of the Preview text is to help email recipients better determine the topic of the email. Since email subscribers spend only a few seconds deciding whether to read an email, the Preview text can help improve open rates.
Using Preview text in Enquire MAP
Best practices to keep in mind when using Preview text:
- Always include Preview text for emails as the default text may be something like “View this email in a browser”. Customizing the Preview text will help improve open rates.
- Limit the Preview text to 100 characters or less.
- Get creative and include a call-to-actions in the Preview.
The Preview text of any email can be accessed within Enquire MAP by visiting the specific email's preview box:
Please reach out to the dedicated Enquire Account Manager or Enquire MAP Support team for further assistance.