How to Set Up IMAP on Enquire MAP Profile with Reply Tracking
When sending marketing emails, prospects receiving them are prone to reply to that email. Secondly, these replies are a great signal that indicates whether the prospect is interested in learning more about the offered product or service. Best of all, Enquire MAP offers reply tracking capabilities.
Reply Tracking using IMAP
Enquire MAP automatically checks the User's inbox to see if any emails received are in response to a sent tracked email from our platform. The steps to take to get this set up include:
- First, add the Employee to Enquire MAP. All email tracking using this method requires an Employee contact to exist in Enquire MAP. The employee does not need to have a login account, but the configuration for polling the IMAP server is done on the employee contact edit screen.
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Browse to the Employee's contact screen
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Open the contact to see their information.
- On the contact edit screen, Scroll to Third Party Applications section then Click +ADD APPLICATION button. Add Third Party Application Window opens, Select EmailServer from the drop-down menu.
Enquire MAP will poll this email account's inbox looking for replies to marketing emails sent from our platform. If a reply has been detected, Enquire MAP will log a EmailReply contact history item on the contact in our platform that replied to the marketing email. Enquire MAP will attempt to filter out any 'garbage' replies like out of office, no longer works here, etc.
Detecting Replies
Every valid reply (Enquire MAP suppresses out-of-office replies) will be logged as a EmailReply contact history item on the contact that replied. From there, goals based on Contact History type = EmailReply can be set. Also, filtering contact database using the same query can be set and/or help set up special workflows to forward the reply to specific recipients.
Please reach out to the dedicated Enquire Account Manager or Enquire MAP Support team for further assistance.