Workflow Starting Steps, Actions and Decisions in Enquire MAP
Starting Steps
- The starting step object is a trigger event that instantiates a workflow. The starting step always has a star in the header of the object:
- There can only be one starting step in a workflow.
- The starting step cannot be deleted.
- Each starting step is a decision object (see below) and it has only one wire that leaves the object. The wire is green indicating the trigger occurred.
- Starting steps cannot have incoming wires.
Various Types Actions
Packages: All
Type: Starting Step
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This starting step is triggered when the configured form is submitted. During the workflow, all elements of the form are queried using 'current form' filters.
Packages: Small Business Marketer, Corporate Marketer
Type: Starting Step
Visibility: Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This starting step is triggered when the configured contact history is detected.
Packages: Small Business Marketer, Corporate Marketer
Type: Starting Step
Visibility: Drip/Nurture Campaigns
Functionality: This starting step is triggered when a contact matches the defined query. The query is polled every 10 minutes.
Packages: Small Business Marketer, Corporate Marketer
Type: Starting Step
Visibility: Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This starting step is triggered when a contact is added to one of the selected lists. It is important to note that it is the addition of a new contact to the given list that causes the trigger. Thus existing contacts will not trigger this starting step unless they are removed from the list and re-added to the list.
Packages: Small Business Marketer, Corporate Marketer
Type: Starting Step
Visibility: Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This starting step is triggered when a contact is removed from one of the selected lists.
Packages: All Packages
Type: Starting Step
Visibility: Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This starting step is triggered when an incoming call or SMS message is received.
Packages: All Packages
Type: Starting Step
Visibility: Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This starting step is triggered when someone follows one of the configured account twitter handles.
Live Chat Detected
Packages: Small Business Marketer, Corporate Marketer
Type: Starting Step
Visibility: Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This starting step is triggered when an incoming chat is detected.
Packages: Small Business Marketer, Corporate Marketer
Type: Starting Step
Visibility: Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This starting step is triggered when a page visit is detected.
Packages: Small Business Marketer, Corporate Marketer
Type: Starting Step
Visibility: Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This starting step is triggered when an appointment is booked. Form elements are attached to all appointments and can be queried directly.
Packages: Small Business Marketer, Corporate Marketer
Type: Starting Step
Visibility: Drip/Nurture Campaigns
Functionality: This starting step is triggered when a contact(s) is added to the campaign by some user action. Users can be added to this campaign by:
- Manually adding a contact from the contact edit screen
- Adding a contact via the bulk contact edit (on the All Contacts screen)
- Using one of the Add To Campaign workflow actions
- Adding a contact(s) using the API
- Adding a contact using the Chrome Extension
Various Types of Decisions
Decisions are objects that have one incoming wire and two outgoing wires. The decision object queries the contact currently being processed. If the query is true,
The path along the green wire leaving the decision object is followed. If the query is false
The path along the red wire leaving the decision object is followed. Clicking on the wire will give you the option to delete the wire or change the path state true/false
Packages: All
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This is a full query decision. You have full access to all contact metadata/attributes and contact histories. If the query is true at the time of execution, the true path is followed. Refer to these articles to find out more about query building:
Packages: All
Type: Decision
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This checks to see if the contact being processed is currently a member of the selected list.
Packages: All
Type: Decision
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This checks to see if the contact opened a specific email at the time of processing. This decision has the option of adding a time element (i.e. wait for a specified time). If the wait is added, if the contact opens the specified email before the allotted time, the contact proceeds along the true path. If the time expires, it is assumed that the contact does not open the selected email. The icon changes if the time option is selected.
Packages: All
Type: Decision
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This checks to see if the contact clicked a specific link in an email at the time of processing. This decision has the option of adding a time element (i.e. wait for a specified time). If the wait is added, if the contact clicks the specified link before the allotted time, the contact proceeds along the true path. If the time expires, it is assumed that the contact does not click the link. The icon changes if the time option is selected.
Packages: All
Type: Decision
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This is a full query decision with a time element. You have full access to all contact metadata/attributes and contact histories. If the query is true at the time of execution, the true path is followed. Refer to these articles to find out more about query building:
If query becomes true before the specified time, the true path is followed. If the query does not become true before the specified time, the false path is followed.
Packages: Corporate Marketer
Type: Decision
Visibility: Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This checks to see if the contact visited a specified URL at the time of processing. This decision has the option of adding a time element (i.e. wait for a specified time). If the wait is added, if the visits the URL before the allotted time, the contact proceeds along the true path. If the time expires, it is assumed that the contact does visit the URL. The icon changes if the time option is selected.
Packages: Corporate Marketer
Type: Decision
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This checks to see if the contact attended the specified webinar at the time of processing.
Packages: Corporate Marketer
Type: Decision
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This checks to see if the contact registered for a specified webinar at the time of processing.
Actions
Actions are objects that take a specific action at the time the step is reached. An action object can only have one incoming wire and one outgoing wire. The outgoing wire for actions is Green.
Packages: All
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This will send the configured email to the currently in-process contact.
Packages: All
Type: Action
Visibility: Lead Processing Workflows, (Corporate Marketer Package: Autoresponders, Drip Campaigns)
Functionality: This will send the configured email to a list of employees of the account. You have three options with this:
- Send to an email list: You can select any list that has a target of 'Sales'. This option will send the configured email to any contact in the list that is an employee of the selected account
- Send to An Email Address: You can choose any employee in the selected account.
- Send to Assigned Sales Person: If the in-process contact has a contact manager, this configured email will be sent to that contact manager. If the in-process contact does not have an assigned contact manager, no email is sent.
Packages: All
Type: Action
Visibility: Lead Processing Workflows, (Corporate Marketer Package: Autoresponders, Drip Campaigns)
Functionality: This will send the configured email to a list of employees of the account. You have three options with this:
- Send to an email list: You can select any list that has a target of 'Marketing'. This option will send the configured email to any contact in the list that is an employee of the selected account
- Send to An Email Address: You can choose any employee in the selected account.
- Send to Assigned Sales Person: If the in-process contact has a contact manager, this configured email will be sent to that contact manager. If the in-process contact does not have an assigned contact manager, no email is sent.
This action is identical to the Email Sales action, with the one major difference: If an email is sent using the Email Marketer action, the reporting engine will NOT register the in-process contact as a Sales Ready Lead. Thus this step is typically used to communicate activity to the employees of the account without impacting any of the reports.
Packages: All
Type: Action
Visibility: Appointment Processing Workflow
Functionality: This will send the configured email to the configured scheduler employee.
Packages: All
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This will send the configured email to the prospect and will attach the prospect's current data history. This is used in a GDPR request for personal information data requests. This will log a history item on the prospect's timeline thus providing an audit trail of complying with GDPR request for information requests.
Packages: All
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This will add the configured tag to the in-process contact.
Packages: All
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This will remove the configured tag from the in-process contact.
Packages: All
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This action stops the processing of the prospect until the specified time. This action has a feature called 'predictive send'. Enquire MAP collects data on all prospects. The predictive send will use this data to predict when is the right time to proceed based on the patterns of engagement with the prospect.
If you choose wait for the predicted Best Send Time, there could be up to 24 hours additional wait time added if the AD algorithm determines the right time of day is 23 hours and 59 seconds in the future. If you choose wait for the predicted Best Send Day, there could be an additional 6 days added to the wait if the AD algorithm determines the best send day as being 6 days in the future.
Packages: All
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: If this contact has a twitter handle, this action will send the in-process contact a direct twitter message.
Preconditions: There is a configured Twitter account in the account settings.
Packages: All
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: If this contact has a twitter handle, this action will follow the in-process contact.
Preconditions: There is a configured Twitter account in the account settings.
Packages: All
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: If this contact has a twitter handle, this action will unfollow the in-process contact.
Preconditions: There is a configured Twitter account in the account settings.
Packages: All
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This action will add the in-process contact from the selected Static list. Contacts can only be inserted directly into Static lists. Dynamic lists have a query that governs the list member's, thus there is no way to directly insert a prospect into a Dynamic list.
Packages: All
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This action will remove the in-process contact from the selected Static list. Contacts can only be removed directly from Static lists. Dynamic lists have a query that governs the list member's, thus there is no way to directly remove a prospect from a Dynamic list.
Packages: Corporate Marketer
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This action will add/subtract the configured value from the in-process contact's lead score. Lead scores cannot go over 100, or less than zero.
Packages: Corporate Marketer
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This action will register the in-process contact in the configured webinar
Packages: All
Type: Action
Visibility: Lead Processing Workflows, Campaigns, Autoresponders
Functionality: This will schedule the configured activity on the in-process contact in Enquire CRM
Preconditions: There is a configured Enquire account in the account settings.
Packages: All
Type: Action
Visibility: Lead Processing Workflows
Functionality: This will post the in-process contact to Enquire CRM and create/update an associated prospect
Preconditions: There is a configured Enquire account in the account settings. This action will post the mapped fields set up in the field mapping configuration screen in the account settings (Administration-account settings). If fields are not mapped or if there is not an associated prospect, this will not post to Enquire. Posting to Enquire will be viewed as making the in-process contact as a Sales Ready Lead for reports
Packages: All
Type: Action
Visibility: Lead Processing Workflows
Functionality: This will post to the Enquire notifications system
Preconditions: There is a configured Enquire account in the account settings. This action will not post the mapped fields set up in the field mapping configuration screen in the account settings (Administration-account settings). If fields are not mapped or if there is not an associated prospect, this will not post to Enquire.
Packages: All
Type: Action
Visibility: Lead Processing Workflows, Autoresponders, drip campaigns
Functionality: This will set the specified field on the in process contact
Preconditions: There is a configured Enquire account in the account settings. This action will not post the mapped fields set up in the field mapping configuration screen in the account settings (Administration-account settings).
Packages: All
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This action will set the utm_source and utm_medium for the current contact history for the in-process contact.
Packages: All
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: If the in-process contact has a phone number, this action will send the in-process contact an sms/mms message
Preconditions: There is a local number that supports SMS/MMS set up in the Assets-Call Tracking Numbers and the number is not currently in a DNI group.
Packages: All
Type: Action
Visibility: Lead Processing Workflows
Functionality: If the configured employee has a phone number, this action will send selected employee an sms/mms message
Preconditions: There is a local number that supports SMS/MMS set up in the Assets-Call Tracking Numbers and the number is not currently in a DNI group.
Packages: All
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: If the configured in-process contact has a phone number, this action will call the in-process contact
Preconditions: There is a number set up in the Assets-Call Tracking Numbers
Packages: All
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This action will set a named date for the in-process contact.
Packages: All
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This action will set the specified Custom Field for the in-process contact.
Packages: All
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This action will set the specified Standard Field for the in-process contact.
Packages: All
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This action will create a 'Won Deal' history item for the in-process contact. This will register a 'Won Deal' for drill down reports.
Packages: All
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This action will execute a 'forget me' action and post the contact to the 'Administration-Forget me requests' table in Enquire MAP. This provides full auditing of data deletion requests.
Packages: All
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This action will post an Event to Google Analytics using the in-process contact's (if available) Google GCID. Note, that there is a time limit as to how long you can wait before posting the event to Google Analytics (2 weeks?) or Google will not associate the session with the event.
Preconditions: There is an authorized Google account set in the Account settings.
Packages: All
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This action will post a Transaction to Google Analytics using the in-process contact's (if available) Google GCID.
Preconditions: There is an authorized Google account set in the Account settings.
Packages: All
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This action will post a Transaction to Google Adwords using the in-process contact's data
Preconditions: There is an authorized Google account set in the Account settings.
Goal Completion
Packages: All
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This action will create a Goal Completion history item for the prospect
Preconditions: There is a defined campaign with at least one defined goal
Packages: All
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This action will pull external data for the in-process contact/organization. This will use data enrichment credits.
Preconditions: There are data enrichment credits available
Packages: Small Business Marketer, Corporate Marketer
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This adds the contact to the selected User Drip campaign.
Packages: Small Business Marketer, Corporate Marketer
Type: Action
Visibility: Autoresponders, Drip/Nurture Campaigns, Lead Processing Workflows
Functionality: This removes the contact from the selected User Drip campaign.
Type: Action
Visibility: Drip/Nurture Campaigns, Lead Processing Workflows, Autoresponders
Functionality: Posts a message to the selected slack channel
Type: Action
Visibility: Drip/Nurture Campaigns, Lead Processing Workflows, Autoresponders
Functionality: Creates a calendar appointment on the associated calendar. You can connect any calendar that is currently linked to an employee's appointment scheduler. This will post an event contact history type on the in process contact's timeline.
Type: Action
Visibility: Drip/Nurture Campaigns, Lead Processing Workflows, Autoresponders
Functionality: Operates on custom fields of the type 'Numeric'. This will replace the numeric custom field value with a new value that is a calculation defined in the options panel.
Please reach out to the dedicated Enquire Account Manager or Enquire MAP Support team for further assistance.