Google Analytics Universal & GA4 Integration
Enquire MAP integrates easily and seamlessly with Google Analytics to deliver rich insight into online campaigns and conversions.
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales.
We currently recommend that customers deploy to both Google Analytics Universal (the old version) and Google Analytics 4 (the newest version). The old version is getting sunset in summer 2023 but GA4 doesn't do everything that GA Universal does yet.
Connect Google Analytics
Step 1a: Connect your Google Analytics Universal account with Enquire MAP:
- Log into your Google Analytics account here: http://www.google.ca/analytics/. If you do not have a Google Analytics account you can create one.
- Once logged in, click Admin at the top of any Analytics page.
- Use the menu at the top of the columns to select the account you want.
- You should see 3 columns of attributes: Account, Property, View
- Under Property, click on Tracking Info-Tracking Code
- Copy the Tracking ID (UA-XXXXXX...)
- In Enquire MAP, select your account settings (
- Scroll down to Account Setup
- Click on integrations
- In the Edit Box, GA Account ID, paste your Google Analytics Tracking ID
- Save Account
Step 1b: Connect your Google Analytics 4 (GA4) account with Enquire MAP:
- Log into your Google Analytics account here: http://www.google.ca/analytics/. If you do not have a Google Analytics account you can create one.
- Once logged in, click Admin at the bottom right.
- Go to Data Streams, click the one for your website
- Copy the Measurement ID (G-XXXXXX...) to a notepad or word doc temporarily
- At the same time on the same page, click on "Measurement Protocol API Secrets" near the bottom under "additional settings". Create a secret API, copy that too.
- In Enquire MAP, select your account settings, Integrations tab.
- Scroll down to Google Integration
- Paste your Measurement ID into the "Google Analytics Account ID for version 4"
- Paste your "Measurement API Secret for Google Analytics version 4"
- Save Account
Authorize Google Analytics
- In the Enquire MAP Account Settings, scroll to Third Party Applications
- Click the Add Application Button
- Select Google from the drop down list
- Enter the Google email address in the email address field. The email address must have full access to the Google Analytics account to authenticate.
- Click the icon under the Authenticated? heading.
- Select the Google account that corresponds to the Google Email address cited in step 4.
Note: The user email you authenticate with Google should have full administration permissions in your Google analytics account.
Remove Enquire MAP Query Parameters from Google Analytics:
Enquire MAP uses a variety of tracking parameters. You will want Google Analytics to ignore these so that your views are nice and clean.
In Google Analytics Universal:
Go to 'View Settings', then to 'Exclude URL Query Parameters' and add:
ad_sid, ad_chid, ad_rid, ad_email, ad_wid, ad_caid, ad_cid, ad_fname, ad_lname, ad_company (this is a complete list, you may not see some of these)
In GA4:
Google Tag Manager has some options to remove query parameters, but they are not nearly as straightforward. Here is an article on How To Exclude URL Query Parameters in Google Analytics that will help.
Google Ads (AdWords) Integration
Google Ads reporting is a service offered by Google that generates detailed statistics about ongoing Google paid advertising.
- Authenticate the Google account as per the previous section of this article
- Log into the Google Ads account
- The Customer ID will be at the top corner of any Ads page, near the email address. Do not use the MCC ID, this must be the Customer Ads Account ID.
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Value Track Parameters
As Google restricts what data is given publicly on Ad Clicks, the use of Value Track parameters are needed to communicate the ad data to Enquire MAP. See the great article How to Use Value Track Parameters in Enquire MAP
As there is no restriction on the labels used when setting up the parameters, alert Enquire MAP which labels to be used for the parameters in Ads. Navigating to Administration > Account Settings, the User can specify the Value Track parameter labels used in the Ads Account.
Note: We recommend setting up Google Analytics Goals and linking them to Google Adwords. Learn More.